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We all feel it. As humans engage with technology, innovation is moving at a breakneck pace. But as I’ve spent time researching the current landscape of the state of...
In today’s modern era, where customer expectations are rising, new technology is coming out every day, and data is living among disparate systems, the key to achieving sustainable growth...
Several data breaches affecting a wide range of companies that use Salesforce have been reported in recent weeks. These incidents have impacted organizations across various sectors, including technology, retail,...
It’s not a secret, so many growth teams, marketing, sales, and customer success, want to be using AI to streamline processes and elevate customer experiences, but when it comes...
Product Note: Marketing Cloud Growth and Advanced are editions of Marketing Cloud Next and have also been referred to as Agentforce Marketing. Marketing Cloud on Core (also known as...
Product Note: Marketing Cloud Growth and Advanced are editions of Marketing Cloud Next and have also been referred to as Agentforce Marketing. Since the announcement of Marketing Cloud Growth...
Well, we’ve got another TrailblazerDX completed and in the history books, and boy was it a good one. While it seemed like a smaller crowd this year compared to...
I’ve been to Dreamforce twice. Once as an attendee. Another time as a Campfire speaker. And both times as a marketer. Going to Dreamforce as a marketer is probably...
At 8 p.m. ET on Wednesday 9/13, the second full day of Dreamforce, I was sitting in front of my computer curious and a little anxious. I was using...
Today’s trailblazers in the higher education industry are facing trends and challenges that they have not had to before. Navigating a recent global pandemic, the rise of artificial intelligence,...
Are you a small business owner who is interested in using Salesforce for your business all the way up until you saw the pricing? If so, Salesforce Starter was...
In a move that extends beyond the chatbots used to formulate interview questions or write email subject lines, Salesforce is expanding automation capabilities by integrating Einstein GPT and Data...
Like many big software companies, Salesforce has an honor they bestow to most influential supporters. They call this the Salesforce MVP program. The Trailblazer Community team recently announced the...
Guess what? Big changes are coming to two Salesforce industry clouds. Salesforce is launching massive revamps this spring to target users working in the nonprofit and education sectors. The...
You thought putting tea and honey together was good? Well, we’re pleased to announce Jenna Molby’s whole library of Salesforce blog posts and tools now live on The Spot...
Salesforce gave lots of love to marketers at Dreamforce 2022. From the unveiling of a real-life Brandy to the massive Marketing Lodge with daily events, marketers had lots to...
The Salesforce platform social media scheduling tool, which we all know as Social Studio, has officially entered sunset mode and has a retirement date set for 2024. While the...
It’s official — Pardot is going to be called Marketing Cloud Account Engagement going forward. This is a big, bold change. I have a lot of respect for whoever...
Salesforce announced today that they’re changing the name “Pardot” to… drumroll… Marketing Cloud Account Engagement. Along with this rebrand, they’re changing the names of about a dozen products —...
The final day of ParDreamin’ 2021 kicked off with the second annual Demo Jam, which highlighted sponsors’ products by showing how Pardot customers can extend the capabilities of their...
ParDreamin’ 2021 is the only global virtual conference that lasts three days and focuses on all things Pardot and marketing automation. We’re pulling together marketing minds at all levels...
You are likely aware Dreamforce 2021 is streaming live on Salesforce+ September 21-23 if your job has anything to do with Salesforce or Pardot. That’s because the good marketers...
On May 11, 2021, Salesforce and Pardot users experienced a Salesforce outage related to a domain name service (DNS) issue. Here's how Pardot users and admins can address...
Today marks a major milestone for Sercante. We are pleased to announce Sercante is the recipient of the SI Trailblazer fund from Salesforce Ventures, a fund to accelerate the...
This past year has been a great year for Pardot Admins everywhere. With each new release, Pardot has grown in functionality and has also become more integrated with Salesforce....
Have you visited the IdeaExchange before? In a nutshell, it’s a place where you can submit product enhancement ideas and vote on existing ideas with simple thumbs up or...
You've seen the warning - now learn what's really involved with that Pardot/Chrome 80 SSL SameSite Cookie email that's been going around.
Inspired by the upcoming WITness Success conference, I recently posted a list of Women-Owned Salesforce Partners & ISVs. Spoiler alert: this list isn’t super long, and I’d love to...
If you’re a long time reader, you know that I geek out about innovative ideas for Pardot, and from time to time advocate for an enhancement or two. This...
Okay, real talk: the IdeaExchange needs some work. If you’re not familiar with the IdeaExchange, it’s a pretty amazing concept — users submit ideas, other users vote on...
Last week, I had the opportunity to join the Industrial Sage Podcast to riff on marketing automation and lead gen. When I hear “podcast” I usually think audio only…...
Listicles. I hate them. Truly despise them. But then also kind of love them. If you’re not familiar with this buzzword, a listicle is an article that — you...
One unique quirk about Salesforce is that their fiscal year ends January 31. According to Benioff’s Behind the Cloud, this move was to better align with customer buying patterns...
“Hey, how are you?” “Doing good, how are you?” I think I’ve had that conversation approximately a gajillion times. My New Year’s resolution is to STOP already, and I’d...
Wondering what to get that marketing automation guru in your life? Well, unless you can bundle up some inbound leads… here are some gifts that are sure to please:...
A few weeks ago, MailChimp announced that the default for its subscriber lists will be single-opt-in. This is a reversal from its past policy to require double opt-in –...
Dreamforce has all kinds of surprises, but there is one thing that is consistent year after year: mascots. Lots of mascots. With the debut of Trailhead, the number of...
I’m on so many email newsletters. It’s frankly ridiculous. But somehow, I can never find it in my heart to scroll to the bottom of the message and hit...
Not going to call out specific products here, but lately I’ve had a few folks in the Salesforce ecosystem call my attention to new market entrants with an eyeroll-inspiring...
You know you’re realllllly into Salesforce when you mourn that you “have to” go to Croatia and Austria on vacation and miss Dreamforce. I’ve already warned my hubby that...
Last week, I had the opportunity to speak to a group of ~100 college students on a panel about finding your niche in digital marketing. After the panel members...
In the Success Community, Brittany R. reached out to me and asked if I was planning to blog about secure Pardot URLs and how this relates to the Chrome...
Okay, let me start off by saying I have massive FOMO that I’m not at #Inbound17. Honestly, I don’t even like conferences that much when I’m at them… but...
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