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We have more data than ever to gauge marketing performance. The Don Draper era: “I know half of my advertising is wasted, I just don’t know which half” …just...
Are you seeing a little Pardot authentication warning when you log into your org and are not sure why? It looks something like this… What’s changing with the Pardot...
For the past year, my marketing team has had the joy of testing half LinkedIn lead gen forms and half Pardot Landing Pages with LinkedIn’s Sponsored Posts. Let’s revisit...
Looking for some creative ways to spice up your Pardot forms? In this post, I will show you how to implement the popular floating label technique in three easy...
Valentines day is the perfect day to give somebody something special. So I wanted to share a resource with the Pardot community to address a longstanding pain point: Auto-fill...
As a Pardot consultant, I run into a lot of people who are stuck. They’re not getting the value they wanted out of the tool. They’re not sure what...
A question I often hear from companies considering implementing Pardot: “Should I buy Premier Support, or work with a consultant instead?” This is a false dichotomy. There are pros...
If you’re a long time reader, you know that I geek out about innovative ideas for Pardot, and from time to time advocate for an enhancement or two. This...
In the category of super random side projects, I made a coloring book. Nope, not the kind for the little humans in your life. It’s called “Why Marketing Automation...
I’m going to make up a new buzzword. Ready? Cascading suppression lists. Bear with me — it’s a made-up term, but a super necessary thing when you’re sending multiple...
A recent post focused on pros and cons of insourcing and outsourcing Pardot work. The TL;DR of that one: there are great reasons for and against either approach. But...
You might already be tracking MQLs in Salesforce or in Pardot, but are you tracking all the information you need for enhanced reporting? I’ll walk you through the 3...
I’m working on a secret project. It involves crayons. Maybe some colored pencils. Very illicit stuff. Okay fine, I’ll just tell you what it is. It’s a coloring book....
There are so many Dreamforce sessions that it is borderline overwhelming. In the best possible way. When I’m picking sessions to attend, I tend to favor sessions that involve:...
Last year, I wrote a blog about why Pardot users should care about #INBOUND17. This year, I had the opportunity to attend the Hubspot’s annual conference in person. I...
So picture this scenario: Pardot says you can’t email someone. But you want to. So how do you override what the system says so you can send your gosh...
This is a curated list of awesomeness for the Pardot diehards attending DF18. If you’re NOT attending the Superbowl of Salesforce, I apologize in advance for the crippling FOMO you...
Okay, real talk: the IdeaExchange needs some work. If you’re not familiar with the IdeaExchange, it’s a pretty amazing concept — users submit ideas, other users vote on...
“You automated everything so well that we’re just going to let it run and leave it alone. That’s the point of marketing automation, right?” My team just wrapped up...
“How do I know if I’m emailing people too much?” …is one of the frequent concerns I hear when people are ramping up email marketing and/or launching a new...
Create beautiful, responsive landing pages in Pardot by using one of these 2 free Pardot layout templates. These landing page templates are designed specifically for events such as webinars...
In this tutorial, I’ll show you the best way to create a two-column Pardot form. This is a follow up on my original post How to Create a 2 Column...
The original working title of this blog was “Why Wasn’t This Documented, Abridged Edition.” “Scantily documented surprises” sounded like a nicer way of saying the saying the same thing....
If you have an internal SDR or BDR team and are looking to round robin prospects, you may have learned that Salesforce Lead Assignment Rules don’t make this super...
One of my favorite marketing campaigns of all time is the “Will It Blend?” series on YouTube. In case you missed it — in 2010, this company called BlendTec...
One of the tricky and little-known-things about Pardot is how the system handles blank values. If you’ve never had a reason to, you probably haven’t thought about it. But...
Engagement Studio is one of the best things to happen to the Pardot platform since I’ve been a customer. But it’s a bit nuanced… and without paying attention to...
Pardot and Sales Cloud. They’re made for each other. Like peanut butter and jelly, cookies and cream, whiskey and Diet Coke — both function better with the other tightly...
![Connected Salesforce + Pardot Campaigns [In Beta] and How They’re Going to Rock Our Worlds](https://thespotforpardot.com/wp-content/uploads/2018/04/photo-1488563191899-79b83cb52fb9-700x700.jpg)
I have never NOT been asked this question during a Pardot implementation: “Wait, I don’t get it… what’s the difference between Salesforce and Pardot campaigns?” Short story: they have...
One of my favorite Pardot AEs texted me about the Pardot user sync as soon as it was publicly announced, asking what I thought of it. I told her...
I recently had the opportunity to present to the Atlanta Pardot User Group on GDPR, CASL, CAN-SPAM and other email marketing compliance obligations (alternate presentation title: “Is the sky...
It’s spring cleaning season, ladies and gentlemen. So roll your sleeves up, throw on some Cardi B, and let’s freshen up that Pardot org of yours. A Pardot org...
Marketing automation was designed to support sales and achieve efficiency in reaching prospects at scale. But the benefits don’t stop there. Nurturing can be used for many other types...
Accessibility of digital content is something that hasn’t really been on my radar before. Like, at all. Didn’t even know it was a thing. I first heard about it...
One question I frequently get asked is: “What does a typical Pardot admin (or consultant, feeelancer, et. al) make?” Now THERE’S a loaded question. The myth of the “typical”...
One unique quirk about Salesforce is that their fiscal year ends January 31. According to Benioff’s Behind the Cloud, this move was to better align with customer buying patterns...
I love a good challenge. Especially one about how to leverage Pardot functionality to its fullest potential to level up your marketing. So when the wonderful Kevin Baldacci from the...
The last two weeks I have been sick as a dog. Like sit on conference calls in a pile of blankets on your bed and hug your actual dog...
Wondering what to get that marketing automation guru in your life? Well, unless you can bundle up some inbound leads… here are some gifts that are sure to please:...
Using Eventbrite to manage your events, and Pardot for your emails and marketing automation? The good news: they integrate! The bad news: only sorta. Let’s break it down. Setting...
I get excited when working with a new client and seeing that they have BEAUTIFUL emails. But that excitement quickly withers when upon further inspection, these emails are a...
A few weeks ago, I shared a post on Pardot and GDPR compliance. Since then, a few people have asked me how this relates to CASL and if it’s...
Salesforce is good at selling Pardot. So good, in fact, that some customers that sign on really aren’t ready to make the leap. A year later when they’re re-upping...
A few weeks ago, MailChimp announced that the default for its subscriber lists will be single-opt-in. This is a reversal from its past policy to require double opt-in –...
Left to my own devices, I’m the kind of person who saves everything to her Desktop and has at least 5 Word docs titled “Notes Latest V2a” at any...
Get clarity on this, because you really are going to need it to be successful with any marketing automation platform.
My heart skipped a few beats as I looked over the list of keynotes to be streamed from Dreamforce this year… Monday Tuesday Wednesday Thursday [Source] Okay, but where’s...
Dreamforce has all kinds of surprises, but there is one thing that is consistent year after year: mascots. Lots of mascots. With the debut of Trailhead, the number of...
One of the things I love about the broader Salesforce community (our #Ohana) is the generous knowledge sharing that goes on. It’s incredible – in addition to their “day...
True story, this is an actual text I got from my mom recently: Um…yeah. I’m not sure what this means. It might be some sort of code for “hey...
Compliance? *gag* There are few things I like thinking about less than regulations impacting email marketers. But, it’s important for our businesses to CYA and it’s good for us...
I’m seriously dying of premptive FOMO knowing that there are so many amazing things cooking for Dreamforce. Like PAW-dot? That is just too perfect. The only thing that can...
Even with an abundance of documentation, there will always be some degree of trial and error with new features. Real life is pretty much always much nuanced than your...
I learned a new buzzword today: “technical debt.” I don’t know how I went so long without hearing it, because it is ALL. AROUND. ME. Technical debt is...
“MVP” is a term thrown around a lot in the software and start-up world. The concept is basically “what is the bare minimum we can do to get people...
You know you’re realllllly into Salesforce when you mourn that you “have to” go to Croatia and Austria on vacation and miss Dreamforce. I’ve already warned my hubby that...
Pardot Admins are some of the most humble people I’ve worked with. “Well, we’re just doing the basics.” “We’ve probably set it up all wrong.” “We don’t know...
This is an awesome (but tricky) topic that was suggested by Ian A. It’s kind of a loaded question. You meet people all the time who are certified in one...
In the Success Community, Brittany R. reached out to me and asked if I was planning to blog about secure Pardot URLs and how this relates to the Chrome...
Okay, let me start off by saying I have massive FOMO that I’m not at #Inbound17. Honestly, I don’t even like conferences that much when I’m at them… but...
Today I joined a webinar on the Pardot Product Roadmap, and I was FLOORED by some of the amazing features that are coming down the pipeline. The Pardot team...
As you may have heard, Apple made a move that significantly limits the ability advertisers and companies have to place cookies on your devices. Changes are coming down the...
Exactly like it’s spelled, dammit. PAR-DOT. Every time I hear a marketing automation “expert” utter the word “Par-dough” I want to bang my head against my desk. It’s not...
Every Salesforce and Pardot geek knows that Dreamforce is when the biggest, baddest product announcements come to light. With just 6 weeks until the big event, I feel like...
If you’re early in your marketing automation journey, you’re probably gobbling up blogs and advice everywhere you can find it. One of my favorite ivory tower best practices is...
So you’re ready to add a Pardot Administrator to your team. You’ve polished up your job description, you’ve broadcasted it far and wide to your network, you’re getting resumes...
This is an excerpt
Identifying which campaigns and channels have influenced an opportunity is a key piece of information to see which marketing campaigns are the most effective. In this tutorial, I’ll walk...
In this tutorial, you will learn how to turn any landing page into a Pardot Layout Template that can be used across all your Pardot marketing campaigns. You can use an...
Make your life easier by using these Pardot code snippets to kickstart your next Pardot landing page, email template or form project. Catalogue Landing Pages & Landing Page Templates Landing Page...
Ace your Pardot Certified Consultant exam by using these flashcards to test your Pardot knowledge. This set of flashcards contains 100 practice questions that cover all the topics on the Pardot Certified Consultant...
There’s currently no feature for Pardot forms that allow you to use placeholder text instead of the label text. So, in this tutorial, I will show you how to...
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