BY MARCOS DURAN One of the most highlighted and versatile Pardot features is the Engagement Studio program. Plain and simple it is the most flexible feature Pardot has when it comes to building strong workflows, email sequences, and even taking your Pardot (and Salesforce) operational game to the next level. This is without a doubt … Continue reading Q&A: Everything You Need to Know about Pardot Engagement Studio
BY CHLOE WILDE When people ask me why I want to work in the Salesforce and Pardot ecosystem, my answer is always the same — automation! Workflows! Personalisation! (And usually with that many exclamation marks.) If you already thought Engagement Studio was the best thing to happen to Pardot, it’s recently got dialed up to … Continue reading Creating Complex Rule Logic in Pardot Engagement Studio
Engagement Studio is one of the best things to happen to the Pardot platform since I’ve been a customer. But it’s a bit nuanced… and without paying attention to the details, there are a few “gotchas” that can trip you up.
It’s tempting to hold back on shipping a new piece of content or a nurturing program until it’s perfect. But guess what, dudes – it will never be perfect. Ship it. Do it. Press that button.
I’ve seen a lot of information about implementing the new Lightning Email Builder, but I wanted to get into the nitty gritty details of how to build Lightning Email Templates and Content, the current limitations, and when the new builder should be used over the classic builder. Before we dive in, here is a quick … Continue reading Everything to Know About the Pardot Lightning Email Builder
It’s time to prepare for the Salesforce Spring ‘22 Release and how it will affect your Pardot instance. We get three major releases from Salesforce each year — Spring, Summer and Winter. Each Salesforce release includes upgrades and enhancements that affect Salesforce orgs in different ways. So, if you’re using and managing Pardot for your … Continue reading Six big Pardot enhancements from the Salesforce Spring ‘22 Release
The Pardot Winter’ 22 release includes a new way to add content to emails you create using the email content builder in Pardot Lightning. Custom components allow marketers to easily build a library of standardized components users can drag-and-drop into email content builder emails without needing to edit HTML or CSS. With this new feature, … Continue reading New Pardot Feature: Custom Components for Email Content
Higher ed institutions around the world are embracing a digital future with the shift to marketing with Pardot. The traditional way of reaching prospective students, donors, and community partners is being replaced by personalized digital marketing tactics. And an integrated marketing platform is the key to connecting institutional departments while providing right-time and right-message communications. … Continue reading How to Empower Higher Ed Marketing Teams with Pardot
The first-ever ParDreamies awards, which were presented during the ParDreamin’ 2021 VIP After Party, celebrate solutions marketing and IT professionals built to reach their goals using Pardot. These solutions are especially impressive because they each rose to solve a specific challenge while utilizing technology to automate their way to greatness. Winners of the ParDreamin’ awards … Continue reading ParDreamies Best In Show Pardot Award Winner: Destined
Nonprofits that are using Salesforce have much to gain by incorporating Pardot into their marketing strategy. But, isn’t Pardot only meant for teams following a B2B marketing strategy? While Pardot is built in a way that’s ideal for B2B marketers, lots of nonprofits follow a strategy that’s similar to deliver a diverse range of services … Continue reading Nonprofits on Salesforce: How to Leverage Pardot for Marketing and More